Today is another day of SEO Unlocked. Today we're going to be covering editing. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Grammarly: https://www.grammarly.com/ Hemingway app: http://www.hemingwayapp.com/ CrazyEgg: https://www.crazyegg.com/ ____________________________________________ I want to first start off with this quote from Steve Martin, he's an actor, many of you guys have seen him on television. I don't think anyone is ever writing so that you can throw it away. You're always writing it to be something. In other words, if you wrote something, you're not happy with it, don't worry about it. There's a whole editing process. And it starts with going and finding the right keywords. Because if you're writing content that never ranks, it's going to be harder for you to get traffic.The search volume, the higher the number, the better. SEO difficulty, typically when the number is 40 or lower, it's easier to rank for and that's the keywords that you ideally want to go after if you're a new website, or you haven't done much at SEO. Then you also want to look at the pay difficulty. And of course you want to look for the cost per click as well. The higher the number typically that also means the more lucrative that keyword is as well. And as you're creating your own outline and filling it in, and you're generating your content, in essence you're writing. And as you're writing, finish it, and then start editing after but keep those keywords in mind while you're writing. You don't have to produce a masterpiece from the first time that you're done writing that article, because in the previous lessons, we talked about the fact that you also want your article to sit for at least 24 hours before you do anything with it. And now that you have your content up and running in Google Docs, let's go over the main steps that you need to follow in order to create a masterpiece through editing. So I call it STEPS. The first one is you want to strive for brevity. A lot of people like adding in fluff, they're like, Neil, my competition has 2500 words, I'm going to write 3000 words. And if you feel that it provides value to the reader by all means do it. But if you're just adding in fluff and wasting people's time, then they're not going to like you. You'll also want to delete redundant words, by deleting redundant words, it'll get the point across quicker and people like that. Make sure you also check for spelling and grammar errors. People don't like that. And if you're terrible at spelling and grammar, don't worry about it, I am as well. I use a Chrome extension called Grammarly, and it makes my life really easy because it corrects my spelling and grammar, better than Google does or even better than Microsoft Word does. The second step in STEPS is technical jargon. Who doesn't want to sound smart? The thing that I hate the most and this is a big pet peeve of mine. So make your text easy to understand. Another thing I love doing is using the app Hemingway app. It's a free website app, it'll tell you your overall score. And your overall goal is to just make your article super readable and easy to understand for anyone. Next thing you want to ensure your writing flows. If it doesn't flow, who's going to want to read your content? You want your content flow seamless. So my conclusion summarizes everything in my article, but also use a sub heading up conclusion right above it so that way people know, hey, this is the conclusion. This is also why I push you to create outlines. Because if you create an outline, you can quickly tell before you write your content, if things are flowing. The next step in STEPS is pain points. Think about the person reading it. Can you match your persona story pain points? If you can, you can relate more to them, and really hook them in. You also don't want to abuse pain points. You don't want to push it really hard. You need to respect your readers time, and not just being like, ah, you suck because you have these issues like be nice and kind when you're covering the pain points as well. The final section is SEO. If your article is not optimized for Google, how are people going to find it? And even though you may have a list of 50 or 100 keywords, you don't want to just keep stuffing in those keywords. Is it natural? ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/-1hw7akbdBQ #SEO #NeilPatel #DigitalMarketing

Today I'm going to teach you how to supercharge your content marketing by learning from your competition. There's over a billion blogs on the web, that's so many, that's roughly one for every seven people. There's so many people who are already doing what you're trying to do with content marketing, you can learn from them. So why not take their concepts of what's working for them, put it on the table so you can learn from it. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Wirecutter: https://www.nytimes.com/wirecutter/ Outdoor Gearlab: https://www.outdoorgearlab.com/ Joe Rogan: https://www.joerogan.com/ ____________________________________________ With your competitors, there's many different business models that they may have, from getting leads for public speaking, to being affiliate play, to selling software and tools, or getting more podcast listeners, to even getting more consulting leads or making money through advertising or selling products like e-commerce, content marketing works for all niches. So let's go over some of these examples. The first thing you need to do is put in your competitor's domain into Ubersuggest. So go to ubersuggest.com, put in your competitor's domain name, and from there, you'll see a report and the report will show you, hey, who is linking to your competition. And the way you get there is in the left hand navigation side, make sure you click on Backlinks so that way you can see this report. And this will show you the pages on their sites that are performing well from a SEO standpoint, right? What are the pages that people want to link to because they feel they're ultra valuable? And that'll give you idea of what's working and what's not. The third step is to go top pages in the left hand navigation and look for the popular pages. This will show you all the pages whether they're the e-commerce page, or a content rich page, or a video page, that's driving traffic based on social shares, backlinks, and estimated visits. The fourth step when you're going to your competition's site and you're looking at their content, because you've now found this data from Ubersuggest. So when you're on that top pages report, you would click on over to their website and look to see if they have any emails, product, services, sign up for them. So now let's dive a little bit deeper into different examples. Let's start off with affiliates. There's a ton of affiliate sites out there, it's big. A good example of affiliate site is Wirecutter. They'll write articles on everything out there that benefit people, and you can see this in the Ubersuggest top pages report. Another one is Outdoor Gearlab. And their website covers a lot of popular articles. And you can see this database on the estimated visits as well as the social shares. So you see the social shares on the right side and the estimated visits on the left side. Marketo, which is now owned by Adobe. You can go to their website, check out their products, request a demo, download some of their ebooks, seminars. It'll give you idea of what they're doing to attract people. Canva, another popular app, I use this one all the time. And you can see again, through the top pages that they have things around photo editors and templates and cards. That's another example of a content piece that you can write that people love to read. Podcasting. And listen to their podcast episodes. Because if this is your competition, you'll get an understanding of what they're doing, what's working. Make sure you go to their Apple Store, check out everything, the reviews, what people are saying what they like, what they dislike. This will give you ideas as well. Because this will all help you figure out how you can generate sales from your podcast, as well as how you can get the viewership and listens as well. For people who sell products, there's a lot of examples of this. One of my favorite examples is e-commerce. There's so many sites that use content marketing and sell products. And if you type in your e-commerce competitors into Ubersuggest and go to their top pages, you'll see what's driving them traffic. And the last example that I want to share with you is courses. I used to have courses that I would sell, now I just give them away for free like I'm doing with SEO Unlocked. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/aNBotpi7J98 #SEO #NeilPatel #DigitalMarketing

Today is another day of SEO Unlocked. And this week, we're going to be going over link building. "No matter how useful your content may be, "a site without links is far less likely "to rank highly in the organic search results." And that's why we're going to be going over link building for the whole week. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Crazy Egg: https://www.crazyegg.com/ Mailshake: https://mailshake.com/ ____________________________________________ Now, of course, if you want to rank in the organic section, which isn't roughly in the middle, at the top you always see ads whenever you do a Google search, but the organic search results is what gets the most traffic. You need the magical thing which is links. And I'll end up breaking down how you can build them throughout this lesson. But first, what is link building? Well, link building is about acquiring new inbound links to a website from external websites. That's like another website linking to yours. But it's not always about quantity. See, a link isn't as simple as the more you have, the better off you are. It's more like a voting system. So the way links goes is the more right links you get from relevant, authoritative sources, the better off you are. And here's some of my sites over the years. You know neilpatel.com, QuickSprout, which I no longer own, Crazy Egg. In essence, if you look at all my sites and you combine them, I built literally millions and millions of links over the years. And you can do this using two tools. Ubersuggest, which will help you find the links; and then Mailshake, you can use to do Outbound to go and get the links. But let's go over the central items in the Link Building Score Card and the optional ones. The first essential thing is referring domains.So the key is to get as many unique sites linking to you as possible versus getting the same site linking to you over and over again. Another one is do follow versus nofollow. There's a lot of nofollow sites that have a lot of traffic. They have a lot of authority. And they can drive you revenue as well. See, link building isn't just about ranking higher on Google. Link building's also getting that referring traffic from other websites and converting some of those visitors into customers, as well. The more popular pages linking to your site, the better you are because the more traffic it's going to drive, which in theory, has a better shot of driving you leads, or sales, or conversions. Then there's domain score and page score. The higher this number's from zero to 100 and more so, one to 100, but the higher you go up, the better off you are. Like the super authoritative sites like Wikipedia, Google, they're going to be up there. They're going to be 100 or close to it. Smaller sites are going to be lower on the scale. The higher up you go, the better off you are. because in theory, the more authoritative the site, the more effect, the more power that link holds. Another essential is anchor text. This is the keyword that you click on in the link. So the keyword may end up being dog food or it could be the word marketing or whatever your business is. So, when you're naturally building links and earning them because you created good content, you have a great website, that means your link text is going to be all over the board and that's okay. Some of the optional things are link placement. But don't obsess over where a link is placed, because some people, they'll naturally link to you from a resources page, and although that's not as ideal as them linking within their content, something is better than nothing. Relevancy, it's also important. The reason I say this is optional is because you can't always control relevancy either. So that's okay if they're not all 100 percent relevant. Another one, strategy, this is optional. When you go into the Ubersuggest report for backlinks, you'll see that larger competitors have links. You may come up with a strategy on how you can get all those people to link to you and you could do well with that strategy. You're going to have to do a lot of outreaching, and when you go through this whole process, what you'll find is from day one to month three, that's when you'll start seeing a lot of the links. And then give it another three months, and then you'll start seeing those links kick in. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/h-4ksx-b_ns #SEO #NeilPatel #DigitalMarketing

Today's another day of SEO Unlocked. And today we're going to be going over specific tactics that you can use to get links. You should always have a well-rounded portfolio of ways to get links. If you don't, you're not going to do well when it comes to link building, because you have to adapt. But here's the thing, link building's a deliberate practice. You need to keep practicing and practicing and doing it to get better at it. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Canva: https://www.canva.com/ Infogram: https://infogram.com/ ____________________________________________ And I know you have more things to do in your life than just link building, but if you want to do well in SEO, you have to get good at link building. And that's why you also have your scorecard. Here's the thing though, before we really dive into link building, a lot of people have this misconception that it doesn't work for hyper competitive industries. So, here are some strategies for you. The first strategy is competitor link building. And you can look at which links are follow links, because the follow links are the ones that you want. Those are the ones that pass juice, export it, and then open up the PDF or more so Excel sheet that you're given. The second strategy for successful link building is all about content backlinks. Look at your competition, who's ranking high because a lot of them are content based websites. Look them up, look at their content, look at their backlinks report within Ubersuggest, I want you to export the CSV, and same thing. You want to sort by domain score, and then from there look for the results that are the most relevant based on page title and you could consider hitting them up. The next one is guest posting. So, you can end up looking at any popular news website within Ubersuggest and go to their top pages and you can see all right, here are all the popular pages that they have. This is a news website. And some of them will be written by random authors. That will show you, okay, these people are accepting content from other writers. Whether they're guest posts or not, in essence, they're accepting content from writers. And you don't need to worry if a site only offers guests posting, just look for news websites that have a ton of authors. Because once you find the authors, you can then Google their name, and go find all of the places that they have written. One thing to note is when I'm doing link building, I like looking at the traffic of the website. The more traffic it has the better it is. You don't want to link for the sake of link or to try to rank higher just on Google, you want links because it's good for you, it's good press, it can improve your brand awareness, it can drive revenue. So some other link building resources for you, and I really love this one but very few people do it is create custom images. You can do this through Canva, you can do this through Infogram, and when you publish these images on your site, you'll notice that a lot of people will just take them and repurpose them and they won't give you credit for them. And if they're taking your image, you can hit them up and ask them to link to you. So some action items for you, I want you to first download the search operators PDF so that way you have them all and you can find more link opportunities. And two, make sure you find backlinks and fill in your link building score card which you already downloaded in the previous week. And three, I want you to join 10 Facebook groups and start joining the conversation, because if you join these Facebook groups, you'll get to know people, and it'll also open up more PR opportunities and more link building opportunities as well. If you're not sure where to find the files and you don't see them, go to neilpatel.com/training, click on SEO Unlocked, you would want to go to module five, and you want to go to the second video under module five and underneath that video you'll see the download file to all of these. The link building scorecard, technically that one is under the first video in module five. Thank you for watching, and I look forward to getting you loved by Google. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/qO5xeRYk20Q #SEO #NeilPatel #DigitalMarketing