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Sales objectives strategic. They're usually long-term benchmark goals, made up of shorter-term steps.
Operational goals are objectives or key performance indicators (KPIs) used to stay on track and function on a day-to-day basis.

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Define your marketing goals
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SWOT analysis
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TOWS analysis
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Performing an audit to set a performance benchmark
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Organic search engine optimization
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Leveraging all medial
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Chest-to-Chest marketing strategies
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Building network channels
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Increasing industry expertise recognition
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Generating high-quality leads
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Increasing brand awareness
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Competitor analysis
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Increasing customer value
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Improving your referral rate
Sales
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Increasing annual sales and profit
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Increasing customer numbers
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Increasing cross sells and up sells
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Increasing customer retention
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Increasing conversion rates
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Increasing sales rep productivity
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Enhancing sales process and productivity
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Increasing outreach to qualified leads
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Reducing time wasted on unqualified leads
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Creating operational goals that align with broader strategic goals
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Breaking operational goals into smaller targets
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Ensuring all stakeholders understand the goal
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Creating a concrete action plan for your employees
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Reducing broader operational goals into measurable tasks for employees on a rolling basis
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Setting SMART (Specific, Measurable, Attainable, Relevant) goals that focus on specific measurable metrics
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Setting smaller deadlines that lead to achieving long term goals
Marketing
Marketing goals are specific and measurable objectives that help you meet your broader business goals.
Operations



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