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Sales objectives strategic. They're usually long-term benchmark goals, made up of shorter-term steps.

Operational goals are objectives or key performance indicators (KPIs) used to stay on track and function on a day-to-day basis.

  • Define your marketing goals​

    • SWOT analysis​

    • TOWS analysis

  • Performing an audit to set a performance benchmark

  • Organic search engine optimization

  • Leveraging all medial

  • Chest-to-Chest marketing strategies

  • Building network channels

  • Increasing industry expertise recognition

  • Generating high-quality leads

  • Increasing brand awareness

  • Competitor analysis

  • Increasing customer value

  • Improving your referral rate


  • Increasing annual sales and profit

  • Increasing customer numbers

  • Increasing cross sells and up sells

  • Increasing customer retention

  • Increasing conversion rates

  • Increasing sales rep productivity

  • Enhancing sales process and productivity

  • Increasing outreach to qualified leads

  • Reducing time wasted on unqualified leads

  • Creating operational goals that align with broader strategic goals

  • Breaking operational goals into smaller targets

  • Ensuring all stakeholders understand the goal

  • Creating a concrete action plan for your employees

  • Reducing broader operational goals into measurable tasks for employees on a rolling basis

  • Setting SMART (Specific, Measurable, Attainable, Relevant) goals that focus on specific measurable metrics

  • Setting smaller deadlines that lead to achieving long term goals


Marketing goals are specific and measurable objectives that help you meet your broader business goals.


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